Terms and Conditions
Welcome to TONGUES, provided by Voodoo Voodoo Ltd (“we”, “us”, “our”). Access to and use of this website (“TONGUES”) is provided by us on the basis of a number of important terms and conditions, which are set out in full below.
You should carefully read these terms and conditions (“terms”). When you use TONGUES, you will be legally bound by these terms, which will take effect from your first use of TONGUES. If you do not agree to be legally bound by these terms, then you should not use TONGUES>.
These terms apply generally to the use of TONGUES. Any facility (“Comment Facility”) that we may make accessible to you through TONGUES, enabling you to post messages, comments, information, material or content (a “Contribution”), may have additional special terms attached. If and when a Comment Facility becomes available, you will need to read and agree to be legally bound by those special terms before you post a Contribution or use those sections. If you do not agree to be legally bound by those special terms then you will not be able to post a Contribution.
TONGUES is not intended for distribution to, or use by, any person in a country where that distribution or use would be contrary to local laws or regulations.
Changes to Terms
We are continually seeking to update and improve TONGUES. As a result, we may make changes to TONGUES, including these terms, at any time. You will need to review these terms regularly so that you are aware of any changes we have made. You will be legally bound by the updated or amended terms from the first time that you use TONGUES after we post the changes on-line.
The rights in materials, images, information, data, trade marks, trade names and logos and other content included on TONGUES (“TONGUES content”) are are owned by us or the relevant third party content owner. All rights are reserved and acknowledged. As TONGUES content is protected by a variety of third party rights, you may not copy, adapt, re-publish, make available to the public or print off copies of TONGUES content in any way, or use it other than as part of TONGUES and for your personal non-commercial use, without our prior written permission.
Information which we provide through TONGUES is in outline for information or entertainment purposes only. You should not rely on it.
Third party websites
We do not monitor the content of third party websites and any link provided on TONGUES is solely for your convenience. We cannot therefore accept any responsibility for any third party website. You are responsible for checking and complying with the terms and privacy policies applicable to your use of any third party website.
The extent of our responsibility to you has been determined in the context of the following:
access to TONGUES is provided to you free of charge;
it is your responsibility to determine the suitability of any TONGUES content for any particular purpose to which you wish to put it;
TONGUES does not give instructions and you are responsible for any action or decision you take or do not take as a result of TONGUES content;
It is your responsibility to ensure that your equipment is enabled with appropriate up-to-date virus checking software before you access or use TONGUES.
Whilst we will endeavour to ensure that TONGUES is available to you and that content for which we are responsible is accurate, we cannot make any legal commitment or representation to you that TONGUES will be available at any particular time or that it or any TONGUES content will be of any particular quality or fit for any particular purpose. However, we will exercise reasonable skill and care in providing any service to you.
We can accept no liability to you for any of the following types of loss (should you suffer any of them as a result of your use of TONGUES):
loss which was not foreseeable to you and us when you first accessed or registered to use TONGUES (even if that loss results from the our failure to comply with these terms or our negligence);
any business loss you may suffer, including loss of revenue, profits or anticipated savings (whether those losses are the direct or indirect result of our default);
loss which you suffer other than as a result of our failure to comply with these terms or our negligence or breach of statutory duty;
any loss suffered due to the default of any party other than us.
We do not give any commitment that TONGUES or any TONGUES content will be available uninterrupted or error free, that defects will be corrected, or that TONGUES or its supporting systems are free of viruses or bugs.
We can accept no liability to you if we fail, or are interrupted or delayed in the performance of any obligation because of:
the non-availability or failure of any telecommunications or computer services, systems, equipment or software operated or provided by you or any third party;
any other event not reasonably within our control.
We do not give any commitments or accept any liability to you in respect of TONGUES content provided by other users of the website or third parties other than us.
Nothing in these terms will limit our liability for death or personal injury arising from our negligence.
To the extent that we are practically able to do so, we may terminate your access to any part of TONGUES at any time without notice if you breach any of the terms.
If any of these terms are determined to be illegal, invalid or otherwise unenforceable then the remaining terms shall remain in full force and effect.
These terms shall be governed by and interpreted in accordance with the laws of England and Wales. If you are a consumer, then you may have rights to bring court proceedings in the courts of the country in which you are domiciled. Otherwise, to the fullest extent permitted by law, you and we shall bring all court proceedings in the courts of England and Wales.
© TONGUES — An initiative by Voodoo Voodoo Ltd


Privacy & Cookies Policy
The tongues.cc website is operated by Voodoo Voodoo Ltd (‘TONGUES’).
This privacy policy applies to TONGUES.
We want you to enjoy our website and services secure in the knowledge that we have implemented fair information practices to protect your privacy. By visiting our website, you are accepting the practices described in our privacy policy, including our use of cookies and similar online tracking technologies. If you do not agree to the terms of this privacy policy, please do not use the website.
TONGUES may change this policy from time to time by updating this page and you should regularly check to ensure that you are happy with any changes. This policy was last updated on 11 February 2020.
The policy outlines:
1. General principle
2. How we collect information
3. Types of information we may collect
4. How we use your information
5. How we protect the information we collect
6. Access to your personal information
7. How to contact us
1. General principle
There are two types of information we may collect from you when you use the website: non-personally identifiable information and personally identifiable information. Non-personally identifiable information does not individually identify you, but it may include tracking and usage information about your general location, demographics, use of the website and the internet. Personally identifiable information is information that you voluntarily provide when you set up a user account, subscribe to a newsletter, or query that can individually identify you and may include your name and email address etc.
We do not link non-personally identifiable information to your personally identifiable information.
We do not share either type of information unless required to run the website and services (see third-party services below). We will never sell either type of information.
This privacy policy does not apply to any information collected outside of the website, including offline or through other means (for example, via telephone or through email), unless otherwise stated below or at the time of collection.
2. How we collect information
We collect information when you:
— Ask to be placed on an email newsletter list
Make an enquiry about our services
— Answer a reader survey
— Provide information to us
Links to other websites, social media platforms
Our website may contain links to other websites of interest. However, once you have used these links to leave our website, you should note that we do not have any control over the information that is collected and shared about you. You should exercise caution and look at the privacy statement applicable to the website in question.
You may interact with content on our website through social media platforms we use such as Facebook by using their social features. Examples of social features include ‘liking’ or ‘sharing’ our content. We encourage you to review their policies before using their tools, which can be found at their respective websites. If you’d prefer that these social media platforms do not collect information about the content you share and use, we suggest that you don’t use their tools.
3. Types of information we may collect
The types of information we may collect includes:
— Account information (email address)
— Information you provide through a TONGUES reader survey which might include age range, education level etc
TONGUES is not responsible for any information you have provided in public areas of our website or on our social media platforms, which may then be viewed by other users.
4. How we use your information
The information we collect may be used to help us:
— Provide services you voluntarily subscribed to such as email newsletters
— Improve the quality of our website
— Promote services to you including advising you of updates or changes to our website and services
— Improve the website through reader surveys and feedback
Disclosure to third-party services
As part of providing our website and services to you we use a limited number of third-party services that perform functions on our behalf, including but not limited to website hosting, server monitoring, tracking user behaviour, marketing automation services, and customer service.
We have no control over, and assume no responsibility for, the conduct, practices or privacy policies of these third-party services and encourage you to read the policies of the services we use below:
TONGUES uses the MailerLite marketing automation service to issue newsletters. Find out more about MailerLite’s Privacy Policy and Terms.
When you subscribe to our email newsletters
By clicking ‘Subscribe’ you agree to the following: 
We will use the email address you provide to send you a weekly or monthly email. We also send occasional updates and, no more than once a year, reader surveys. 
The email address/es you provide will be transferred to our external marketing automation service ‘MailerLite’ for processing in accordance with their Privacy Policy and Terms. We use MailerLite to issue our newsletters. We have no control over, and assume no responsibility for, the conduct, practices or privacy policies of MailerLite
You can change your mind at any time by clicking the ‘unsubscribe link’ in the footer of emails you receive from us, or by contacting us at [email protected]. If you want to review and correct the personal information we have about you, you can click on ‘update preferences’ in the footer of emails you receive from us, or by contacting us at [email protected].
5. How we protect the information we collect
We are committed to ensuring that your information is secure. We have taken reasonable measures to protect information about you from loss, theft, misuse or unauthorised access, disclosure, alteration and destruction. No physical or electronic security system is impenetrable however and you should take your own precautions to protect the security of any personally identifiable information you transmit. We cannot guarantee that the personal information you supply will not be intercepted while transmitted to us or third-party service providers. 
Sharing your personal information
We will not disclose your personal information except; (1) as described by this Privacy Policy (2) after obtaining your permission to a specific use or disclosure or (3) if we are required do so by a valid legal process or government request (such as a court order, a search warrant, a subpoena, a civil discovery request, or a statutory requirement). We will retain your information for as long as needed in light of the purposes for which it was obtained or to comply with our legal obligations and enforce our agreements. 
Data transfer
This website is published in the United Kingdom. If you are located in a country outside of these countries and voluntarily submit personally identifiable information to us, you should be aware that information about you will be transferred to this countries. We attempt to comply with local data protection laws to the extent that they may apply to TONGUES. 
Age of consent
Our website is not directed at children under the age of 18 and we do not knowingly collect or maintain information from those we know are younger than 18. If you are younger than 18, you should not submit or post any personally identifiable information to our website. By using the Service, you represent that you are at least 18 years of age.
6. Access to your personal information
You may request a copy of the personal information we hold about you by submitting a written request to [email protected]. We may only implement requests with respect to the personal information associated with the particular email address you use to send us the request. We will try and respond to your request as soon as reasonably practical. When you receive the information, if you think any of it is wrong or out of date, you can ask us to change or delete it for you. 
We take all reasonable steps to ensure the information held is accurate, up-to-date, complete, relevant and not misleading. 
7. Contact us
If you have any questions about our privacy policy or our use of your information, please contact us at [email protected].

Jackie May

January 12 / 2021


As founder and editor of Twyg — a platform showcasing fashion, food and places that don’t harm the planet nor people — Jackie May creates experiences, workshops and campaigns in collaboration with like-minded organisations to inspire people to make sustainable, inclusive and ethical lifestyle choices.


Jackie May — Photo by Bekah Vogel


Q >What inspired you to launch Twyg, and what do you hope it will achieve in the coming years?

A >I had recently left a job as editor of a mainstream consumer magazine, and it was clear media was not addressing one of the greatest challenges of my lifetime. I was determined to draw attention to environmental issues, do it in an attractive way and be part of the small independent media movement that was emerging to deal with similar issues. In 2018, when I published the first stories on Twyg, there was very little in our mainstream press focussed on the intersection of consumer behaviour and environmental issues. Luckily, this has changed significantly: the mainstream interest in sustainability is, well… pretty mainstream. 

We love fashion and beautiful things, but we’re not particularly interested in trends — this tends to encourage unnecessary consumerism. I often grapple with the difference between “wants” and “needs”… Fashion is about “wants”. Do we have the luxury of extracting resources, destroying biodiversity etc to respond to our wants instead of only to our needs? We have to think about reducing unnecessary consumption while increasing employment. Our economy is linked to wasteful and unnecessary consumption. How do we stop the economy from ruining our natural environment?

Twyg will continue to focus on small, local brands that are producing ethical and environmentally conscious goods — ones that last. We want to help them develop their markets and to persuade our readers to spend their money on these brands. What next? Going forward there is a need to understand how we can help a just transition. How do we reduce inequality and poverty? What does an ethical, sustainable and green economy look like in South Africa? And what can we do to facilitate it?

Q >What role do partnerships and collaboration play in helping TWYG to achieve its goals?

A >These are very important to us. We don’t rely on the conventional advertising model for revenue. We have worked on contracts, projects and sponsorships with other NGOs and brands. Partnerships are also important as we are a small team, and working with other organisations often means we can share resources — even a conversation unpacking a difficult topic is a shared resource.

Q >Which unsustainable/harmful practices in fashion do you feel need to be addressed most urgently?

A >Hyper-consumption. Which leads to my current obsession: textile waste. How much is there, and what on earth can we do with it? So little is actually recycled. 

The most sustainable fashion is already in your wardrobe!

Q >Stella McCartney was recently quoted in the ‘Financial Times’ as saying: “I barely even know what the word ‘sustainable’ means any more. The majority of people who say they’re doing a sustainable thing, if you ask one question, it will pretty much fall down at the first hurdle… It’s a bit tiring to see people’s overuse of these terms and really not have any substance to back it up.” How can greenwashing and exploitation of this term in the industry be tackled? And what tools are available to consumers for them to determine whether or not a brand’s claims of being sustainable are justified? 

A >I think this comment is a little disingenuous: “I barely even know what the word ‘sustainable’ means anymore”. Sustainability is pretty much common sense but for anyone making or producing things it’s difficult to achieve sustainability — especially if you’re a big fashion brand. Don’t get me wrong, I think Stella does an amazing job. She has been a leader in the global north for decades. She invests in innovation and new technologies which are ground-breaking. But she’s making clothes and lots of them! Sustainability is a journey and is approached in different ways by different companies: be it energy, waste, new technologies, trying out new business models… or closing down. Some brands have the resources to approach sustainability from multiple angles. But others can only achieve gains step-by-step. And often this leads to accusations of greenwashing. 

That said, we have to be continuously on the alert for greenwashing [and colour and pink washing]. Ask the difficult questions. Research. It’s not always easy especially with new innovations. I recently investigated a new fabric which is touted as an eco-fabric. It’s definitely vegan, but because of its high content of virgin plastic, it can’t be eco-friendly. The company is committed to further research and it will probably be producing a green fabric in years to come as it improves its science. The science behind the fabric and the terms and labels and tests etc are complicated — I consulted two PhD scientists…

Q >What are the biggest obstacles in the way of a more sustainable fashion industry, both in South Africa and around the world, and how can these be addressed?

A >In South Africa, I believe the biggest obstacles are the lack of access to preferred fibres and the lack of solutions to textile recycling. There are a few recyclers, including Rewoven, but they can only work with a few textiles. Most blends are not recyclable here. 

We have great natural animal fibres, but they are expensive for our independent designers. We have a growing cotton industry, but this is BCI (the Better Cotton Initiative) cotton, not organic cotton. I believe we have the potential to develop a hemp industry. We’re doing research into this. 

Globally, I believe the biggest obstacle is the marketing of and constructed obsession with cheap, trendy clothing that supports the manufacturing of cheap, unsustainable clothing. This obsession supports cheap unethical labour and untraceable supply chains… This leads to questions about the appropriateness of the capitalist economic system. Who is getting rich off the back of unethical labour and the destruction of the environment?

Q >What role can government regulation and/or industry bodies (like associations or certification schemes) play in promoting sustainable practices?

A >Government has a big role to play. Through policies like extended producer responsibility (in the plastic industry), the introduction of masterplans including one for the retail, clothing and textile industry, and capital investment, it can provide a context for promoting sustainable practices. I like the idea of mutually-supportive associations where people share knowledge. This can help facilitate and hasten the transition to a sustainable future.

I’m a little cautious of certification schemes. Recently the Higgs Index and BCI have been criticised for not only their own lack of transparency but for also not taking into account the complex nature of sustainability. Complexity is an important concept when we think about sustainability. We might think we’re doing the right thing, but this could have a negative effect somewhere else.

Q >In which ways is sustainable fashion different in SA when compared to the sector in Europe or North America; in which ways is it similar?

A >The primary difference is our different context: we’re the most unequal society in the world, with awful levels of unemployment and poverty. And unfortunately because of our dependence on fossil fuels, the use of poor quality coal and old power stations, we are one of the world’s highest carbon emitters per unit of GDP (not per capita)… These are issues we have to address urgently, and sustainably. None of this is easy. We need to focus on growing the sector to create meaningful jobs. The sector in other parts of the world needs to focus on slowing its growth — it needs to produce less, better. 

The similarities: Our minds are being colonised by big brands.

Q >Outside of South Africa, are there any exciting examples of sustainable fashion on the African continent that you’ve observed? 

A >So many. There are so many exciting brands like Nkwo and IAMISIGO. I love what The Slum Studio is doing at the intersection of research into the second clothing market in West Africa, art and fashion. I learn so much from these brands, as I do from Hadeel Osman and Sunny Dolat and Rudo Nondo.

Q >In addition to TWYG (of course!), which resources (could be books, magazines, websites, an influencer’s social media account…) do you recommend for people interested in learning more about sustainable fashion?

A >Of course, Fashion Revolution is excellent. Internationally I also follow ReMake and Eco-Age. The Sourcing Journal and Vogue Business are really good for international sustainable news. I’m a member of the Union of Concerned Researchers in Fashion which was co-founded by Kate Fletcher whose work I admire and respect. Her work is rooted in ”nature’s principles and engaged with the cultural and creative forces of fashion and design”. The union was founded in response to the mainstream discussion about sustainability being framed within business, without asking questions about the nature of business itself.

But I’m much more interested in what’s going on in Africa — the issues are different, and the nexus of culture, indigenous knowledge and sustainability in fashion is so textured and beautiful. Industrie Africa is great. Sunny Dolat in Kenya. Hadeel Osman in Sudan. Lagos Fashion Week. The Fashion Agent and Future of Fashion in South Africa.

Outside of fashion, I’ve just read Wanted Dead or Alive by Gregory Mthembu-Salter which is about South Africa’s relationship to cattle. Such an important read… “Cattle should remain wanted and treasured… More as living assets, kept in modest numbers on land where crops will not thrive, whose beef is eaten rarely — and, when it is, is savoured.” Perhaps this can be used as a metaphor for everything we buy and own: few, treasure and savour!


May has been working in big and medium-sized mainstream media organisations for more than 20 years. When she left her day job in mid 2017, she launched Twyg. At the core of the stories she publishes on her platform is a commitment to exploring ways we can live well now while ensuring a better future. When she’s not producing content for her site, she’s freelancing for newspapers and magazines. She is a graduate of Stellenbosch University, University of South Africa and University of London. She lives in Cape Town, South Africa.

Jackie May at the Twyg Sustainable Fashion Awards 2020

MUNGO — Retail Award, Twyg Sustainable Fashion Awards 2020

Matsidiso — Accessory Award, Twyg Sustainable Fashion Awards 2020

The Seen Collective — Nicholas Coutts Award, Twyg Sustainable Fashion Awards 2020

T S H E P O Jeans — Trans-Seasonal Award, Twyg Sustainable Fashion Awards 2020

VANKLAN — Student Award, Twyg Sustainable Fashion Awards 2020